A Digital Steering Experience of the Engine in a Boat
Typ
Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Program
Product development (MPPDE), MSc
Publicerad
Författare
Defaire, Lovisa
Stavhagen, Lisa
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
This Master thesis presents the development of a digital steering experience for
Volvo Penta products in a boat, aiming to enhance the user and customer journey
when purchasing or considering a boat equipped with Volvo Penta products.
The problem addressed in this thesis is the uncertainty and anxiety boating can
cause if users are not fully comfortable with the boat, its equipment functionalities,
and its environment.
Utilizing Design Thinking methodologies, the focus was on creating an efficient
experience with an intuitive interface that meets the needs of both novice and experienced
boaters.
The methods used to ensure user-friendliness included a questionnaire, qualitative
interviews, user observations, feedback sessions, and usability tests to gather insights
and validate design decisions. The findings formed the foundation for a customer
needs list, leading to the creation of three personas representing these needs. This
served as a basis for the development of the digital tool, with prototypes being
created and iteratively evaluated through various product development screening
methodologies, including Pugh and Kesselring matrices. Additional methodologies
employed to examine the market potential were a PESTEL analysis, Segmentation,
Target and Position analysis, a Competitor analysis and a Business Model Canvas.
The results concluded in the development of a simulator for home use developed
in Unity, capable of configuring a boat, practice scenarios, and testing of Volvo
Penta products and accessories. The result demonstrated increased interest in the
products displayed in the simulator after its use, along with an engaging learning
experience of the products. Alongside the simulator development, the market analysis
identified multiple areas of market potential for the near future and for future
collaborations.
In conclusion, the digital steering experience offers a compelling enhancement to
the traditional boating and product exploration experience when buying a boat,
providing users with an engaging customer journey. Future recommendations include
further refining the simulator based on user feedback and exploring additional
features to increase functionality.
Beskrivning
Ämne/nyckelord
digital steering , simulator , user experience , customer journey , design thinking , boat engine , usability , interface design , product development